RAINFOREST RESCUE
Converse has teamed up with local Sydney artist, Elliott Routledge, to paint a mural in Woolloomooloo, Sydney, that not only cleans the air but also helps plant trees in Australiaโs Daintree Rainforest. The design for the mural was created in collaboration with Rainforest Rescue and draws inspiration from the fauna and flora of the Daintree, promoting the message that โTrees are the Answerโ.
In cities across the globe, artists are painting sustainable murals and bringing new meaning to public art, using KNOxOUT paint, which uses sunlight to reduce noxious air pollutants, purifying the surrounding air.
The public art campaign, which first launched globally in August 2020, has been dubbed โConverse City Forestsโ and is a celebration of creating together for social progress.
The mural, designed by Elliott Routledge, is located on high-traffic Cathedral St in Woolloomooloo, and absorbs enough air pollutants to plant the equivalent of 183 trees in inner city Sydney. Known for his public art installations, paintings, and sculptures, Elliott has exhibited in galleries and installed murals throughout the world.
As part of the campaign, a series of colourful patches also designed by Elliott will be available for purchase online and at Converse stores, with all proceeds being donated to Rainforest Rescue to help protect and restore the magnificent Daintree Rainforest.
FURTHER INFORMATION / http://www.converse.com.au and http://www.rainforestrescue.org.au/converse-city-forests/
WHO IS RAINFOREST RESCUE / Tucked into vibrant Far North Queensland is the worldโs most ancient tropical rainforest, the Daintree, with deep time lineages going back 180 million years and harbouring thriving flora that one would only find in the fossil record in other parts of the world. Over many millions of years, the Daintree has evolved into a vibrant haven of biodiversity. From threatened cassowaries and tree kangaroos to rare and endangered primitive flowering plants, the Daintree is an irreplaceable living library with 186 species listed as either rare or threatened. Though the Upper Daintree is recognised as a World Heritage area for its outstanding ecological diversity, parts of the Lower Daintree are still at risk from human activities, such as development and land clearing.
Rainforest Rescueโs mission is to protect rainforests forever, buying back vulnerable coastal rainforest sites that are not part of the Daintree National Park. Once purchased, those sites that require undergo significant restoration (tree planting), to transform degraded properties back into lush rainforest habitats. So far, 35 properties have been saved by Rainforest Rescue in the
Daintree lowlands, where they remain forever protected and out-of-reach of threatening activities, and over 230,000 trees have been propagated and planted here to regenerate damaged rainforest.
